
GLAZE IT
Description
Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.

Prime, Hydrate & Glow: Your Makeup's New Best Friend.
IT'S THE INSIDE THAT COUNTS

GRIPPING GLAZE TECHNOLOGY TM
Creates glassy perfecting adherence with glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.

NIACINAMIDE
Brightening, helps improve skin tone while also providing hydration.

GLYCERIN
Great for dehydrated skin, helps attract & retain moisture

ADENOSINE
Improves skin texture for firmer, smoother looking skin.
View all ingredients

THE PROOF IS IN THE PREP
WHERE IT FITS IN YOUR ROUTINE

DRIP IT
This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.

WHIP IT
An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

GLAZE IT
Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.

2 STEPS TO A FRESH COMPLEX
step 02 Allow a few seconds to set prior to continuing with the application of your favorite complexion product.
PATENTED TECHNOLOGY TRENDING INGREDIENTS
Gripping Glaze Technology
Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter, and hydrated.
NIACINIMIDE
A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.

GLYCERIN
A well known humectant that helps the skin maintain moisture, keeping skin feeling hydrated and refreshed.
POLYMERS
Helps improve the texture, feel, and appearance of overall skin.
NIACINIMIDE
A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.
GLYCERIN
A well known humectant that helps the skin maintain moisture, keeping skin feeling hydrated and refreshed.
POLYMERS
Helps improve the texture, feel, and appearance of overall skin.

our pov.

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL
Celebrating unique qualities and embracing authenticity over fitting in

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.
An inviting, safe space for inspiration experimentation and honest conversations.

EDUTAINMENT.BE A PRO AT HOME
Empowering you through education, bringing you joy through entertainment.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.
We develop our products through a 'tech' lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro

A NOTE FROM
I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.
We’re in this together!
OUR PURPOSE IS TO EMPOWER ALL PEOPLE TO FULLY INHABIT THEIR UNIQUE BEAUTY POINT OF VIEW BY CELEBRATING WHAT MAKES YOU, YOU.

WE DON'T JUST CONCEAL; WE HEAL
products, you can achieve instantly flawless
skin while enjoying long-term benefits.
Frequently Asked Questions
Preps skin for makeup: Creates a smooth, moisturized base for even makeup application, preventing dryness or flakiness.
Boosts moisture: Adds hydration to dry skin, helping to maintain a plump appearance, preventing makeup from clinging to dry patches.
Improves makeup longevity: Hydrated skin helps makeup last longer, helping to reduce settling into fine lines.
Glowing finish: Hydrating primers gives a refreshed, dewy look, adding a natural, glassy glow like Glaze It.
Creating an even surface: Primers provide a velvety or glazey even layer that smooths rough patches, helping makeup apply evenly and last longer.
Minimizing imperfections: Helps to creates a barrier that prevents makeup from settling into lines and textured areas.
Improves Adhesion: A good primer helps makeup adhere better, allowing it to stay in place without sliding or sinking into pores, leading to a more polished, smooth appearance.
Cleanser: Start with a clean face.
Essence: Helps balance and prep skin.
Serum: Apply targeted treatments or serums (e.g., radiance, fine lines).
Moisturizer: Hydrate skin for better makeup application.
Sunscreen: Always apply sunscreen during day before any makeup.
Primer: The final step before applying makeup.
COMPLETE THE FULL SKIN PREP ROUTINE






SHRUNK IT
MINIS: DRENCH IT + DRIP IT + GLAZE IT +WHIP IT + FULL- SIZE:AMP IT hydrating travel-friendly giftable

DEW IT
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Customer Reviews
Read the reviews:
"Love love love this primer. My foundation sticks all day. Especially because I've tried almost everything."
"love it! The makeup goes smoothly and the skin looks healthy. It is not sticky at all. Just perfect"
"Products are amazing!! Love the lip treatment feels great on the lips! But the customer service is INCREDIBLElI! I'm so so happy and I will be ordering from POV again!!"