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GLAZE IT

GLAZE IT

$25.50$28.00-9%

Description

Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.

BUNDLE & SAVE
Estimated delivery: 3-7 business days
Free shipping on orders over $50
Price
$25.50
Niacinamide, glycerin, adenosine.
Dispense 1-2 pumps of Glaze It into your palm and massage evenly to face. Allow a few seconds to set prior to continuing with the application of your favorite complexion product.
93% of subjects in a third-party clinical study agreed their skin looks AND feels smoother.* 96% of subjects in a third-party clinical study agreed their makeup application was smooth and easy to blend.* 93% agreed their skin looks healthy* 93% of users agreed this product keeps their skin hydrated under makeup throughout the day* 93% agreed this product helped their makeup stay in place* 96% agreed this product fits seamlessly into their everyday routine after one week of use* Provides instant healthy, glowing skin Skin texture is visibly blurred & refined Sticky, glazey formula clings to makeup for zero makeup meltdowns GRIPPING GLAZE TECHNOLOGY™ primes, hydrates & blurs skin creating the ultimate makeup insurance Suitable for sensitive skin. Tested on a wide range of skin types, tones, ages & concerns. Formulated to help & enhance the beauty in everybody’s skin! Dermatologist Tested *Results from a consumer perception study at a third-party testing facility on 32 participants
Prime, Hydrate & Glow: Your Makeup's New Best Friend.

Prime, Hydrate & Glow: Your Makeup's New Best Friend.

Hydration meets makeup priming alchemy. This hydrating formula creates a moisturized, healthy glowing canvas so makeup applies more smoothly & evenly while also preventing makeup meltdowns. This blurring sensorial formula is infused with moisturizing ingredients to smooth & hydrate the skin. Our Gripping Glaze™ Technology creates glassy skin perfecting adherence & long lasting glowing skin that stays moisturized under makeup.

IT'S THE INSIDE THAT COUNTS

GRIPPING GLAZE TECHNOLOGY TM

GRIPPING GLAZE TECHNOLOGY TM

Creates glassy perfecting adherence with glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.

NIACINAMIDE

NIACINAMIDE

Brightening, helps improve skin tone while also providing hydration.

GLYCERIN

GLYCERIN

Great for dehydrated skin, helps attract & retain moisture

ADENOSINE

ADENOSINE

Improves skin texture for firmer, smoother looking skin.

View all ingredients

Water (aqua/eau), alcohol, niacinamide, glycerin, dipropylene glycol, pvp, adenosine, polyglyceryl-10 laurate, polyglyceryl-4 laurate, hydroxyacetophenone, carbomer, tromethamine, caprylyl glycol, sodium phytate, xanthan gum, dipotassium glycyrrhizate
THE PROOF IS IN THE PREP

THE PROOF IS IN THE PREP

*Results from a consumer perception study at a third-party testing facility on 32 participants.

WHERE IT FITS IN YOUR ROUTINE

DRIP IT

DRIP IT

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

WHIP IT

WHIP IT

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

GLAZE IT

GLAZE IT

Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.

2 STEPS TO A FRESH COMPLEX

2 STEPS TO A FRESH COMPLEX

step 01 Dispense 1-2 pumps into your palm and massage evenly to face.

step 02 Allow a few seconds to set prior to continuing with the application of your favorite complexion product.

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PATENTED TECHNOLOGY TRENDING INGREDIENTS

Gripping Glaze Technology

Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter, and hydrated.

Gripping Glaze Technology
  • NIACINIMIDE

    NIACINIMIDE

    A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.

  • GLYCERIN

    GLYCERIN

    A well known humectant that helps the skin maintain moisture, keeping skin feeling hydrated and refreshed.

  • POLYMERS

    POLYMERS

    Helps improve the texture, feel, and appearance of overall skin.

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our pov.

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL

Celebrating unique qualities and embracing authenticity over fitting in

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.

An inviting, safe space for inspiration experimentation and honest conversations.

EDUTAINMENT.BE A PRO AT HOME

EDUTAINMENT.BE A PRO AT HOME

Empowering you through education, bringing you joy through entertainment.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.

We develop our products through a 'tech' lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro

A NOTE FROM

A NOTE FROM

I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

We’re in this together!

OUR PURPOSE IS TO EMPOWER ALL PEOPLE TO FULLY INHABIT THEIR UNIQUE BEAUTY POINT OF VIEW BY CELEBRATING WHAT MAKES YOU, YOU.

WE DON'T JUST CONCEAL; WE HEAL

WE DON'T JUST CONCEAL; WE HEAL

With our multifunctional, high-performance

products, you can achieve instantly flawless

skin while enjoying long-term benefits.

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Frequently Asked Questions

You should wait about 1–2 minutes after applying primer to allow it to set and create a smooth base for makeup.
Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.
A hydrating primer offers several benefits:

Preps skin for makeup: Creates a smooth, moisturized base for even makeup application, preventing dryness or flakiness.

Boosts moisture: Adds hydration to dry skin, helping to maintain a plump appearance, preventing makeup from clinging to dry patches.

Improves makeup longevity: Hydrated skin helps makeup last longer, helping to reduce settling into fine lines.

Glowing finish: Hydrating primers gives a refreshed, dewy look, adding a natural, glassy glow like Glaze It.

Filling in pores and fine lines: Primers with smoothing ingredients such as glycerin blur the appearance of large pores and fine lines, making the skin appear smoother.

Creating an even surface: Primers provide a velvety or glazey even layer that smooths rough patches, helping makeup apply evenly and last longer.

Minimizing imperfections: Helps to creates a barrier that prevents makeup from settling into lines and textured areas.

Improves Adhesion: A good primer helps makeup adhere better, allowing it to stay in place without sliding or sinking into pores, leading to a more polished, smooth appearance.

Apply primer after your skincare routine, but before makeup. Here's the ideal order:

Cleanser: Start with a clean face.

Essence: Helps balance and prep skin.

Serum: Apply targeted treatments or serums (e.g., radiance, fine lines).

Moisturizer: Hydrate skin for better makeup application.

Sunscreen: Always apply sunscreen during day before any makeup.

Primer: The final step before applying makeup.

COMPLETE THE FULL SKIN PREP ROUTINE

WHIP IT

WHIP IT

HYDRATING WHIPPED CREAM elasticity boosting barrier support - smoother skin

AMPIT

AMPIT

AMPLIFYING LIP AMPOULE restoring line filling lip repair

GLAZE IT

GLAZE IT

GLAZEY TACK PRIMER skin adhering glazing blurring primer

DRENCH IT

DRENCH IT

SOOTHING PRIMING MILK deeply hydrates rebalances skin improvesskins texture

DRIP IT

DRIP IT

NOURISHING GLOW SERUM intense hydration brightening smoothing

SHRUNK IT

SHRUNK IT

MINIS: DRENCH IT + DRIP IT + GLAZE IT +WHIP IT + FULL- SIZE:AMP IT hydrating travel-friendly giftable

DEW IT

DEW IT

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Customer Reviews

Read the reviews:

"Love love love this primer. My foundation sticks all day. Especially because I've tried almost everything."

T
Tori A.
Verified Buyer

"love it! The makeup goes smoothly and the skin looks healthy. It is not sticky at all. Just perfect"

J
Janelle J.
Verified Buyer

"Products are amazing!! Love the lip treatment feels great on the lips! But the customer service is INCREDIBLElI! I'm so so happy and I will be ordering from POV again!!"

E
Emily F.
Verified Buyer