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POV
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DRIP IT

DRIP IT

$33.50$36.00-7%

Description

Serious serum provides radiant, dewy skin that deeply hydrates, nourishes & enhances your natural glow.

BUNDLE & SAVE
Estimated delivery: 3-7 business days
Free shipping on orders over $50
Price
$33.50
Niacinamide, moringa oleifera seed extract, panthenol, glycerin, resveratrol, rice bran oil.
Apply 2-3 drops of Drip It straight onto your face or into your palm & massage onto face, neck & décolleté until fully absorbed. To achieve the ultimate glow, start with Drench It Soothing Priming Milk to prime skin, then apply Drip It to lock in the moisture for all day hydration.
100% of subjects in a third-party clinical study saw an improvement in skin hydration over a 12-hour period.* Clinically proven to improve skin elasticity within 2 weeks∞ Single dose = intense hydration + glowing skin Replenishes skin’s hydration to help strengthen skin’s moisture barrier.** Skin feels firmer, looks smoother & more radiant MEGAMIRRORED MOLECULAR COMPLEX™ restores vibrancy, hydration and skin's natural coloring Zero makeup patchiness Hydration plumpout! Preps the skin so makeup does not settle into fine lines or wrinkles Adds a natural radiant glow to makeup Suitable for sensitive skin. Tested on a wide range of skin types, tones, ages & concerns. Formulated to help & enhance the beauty in everybody’s skin! Dermatologist Tested 90% agreed this serum gave them brighter & smoother looking skin 93% agreed this serum made my skin feel softer & smoother 95% agreed this serum preps & smooths skin for seamless makeup application ∞ Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study. **Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects. Based on consumer perception following the instrumental measurement of skin firmness and skin elasticity using a cutometer in a clinical study of 31 women after 2 weeks of use 1x a day.
The Radiance Architect: 2X FermentVital & MegaMirrored™ for Lit-From-Within Skin.

The Radiance Architect: 2X FermentVital & MegaMirrored™ for Lit-From-Within Skin.

Infused with our patented 2X FermentVital Complex™ Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. This high-performance serum delivers a dose of hydration featuring high-tech skincare ingredients that nourish and strengthen the skin’s barrier. Infused with our MegaMirrored Molecular Complex™ comprised of Panthenol, Niacinamide & HA's enhances skin vibrancy and amplifies natural glow. Perfectly preps your skin for makeup, delivering a lit-from-within finish.

IT'S THE INSIDE THAT COUNTS

2X FERMENTVITAL COMPLEXTM

2X FERMENTVITAL COMPLEXTM

A potent blend of Korean inspired ingredients with a two- step fermentation process that helps moisturize, brighten and clarify skin.

PANTHENOL

PANTHENOL

Pro-vitamin B5 Is a known humectant that helps. attract moisture in the skin to help skin feel hydrated. Support skin's natural moisture balance. Help skin feel soft and smooth

MEGAMIRRORED MOLECULAR COMPLEXT

MEGAMIRRORED MOLECULAR COMPLEXT

Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin's natural coloring & glow.

APPLE FRUIT EXTRACT

APPLE FRUIT EXTRACT

Helps skin look and feel smooth and moisturized

View all ingredients

Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.
THE PROOF IS IN THE PREP

THE PROOF IS IN THE PREP

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study. **Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.

WHERE IT FITS IN YOUR ROUTINE

DRENCH IT

DRENCH IT

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

DRIP IT

DRIP IT

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

WHIP IT

WHIP IT

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

2 STEPS TO A FRESH COMPLEX

2 STEPS TO A FRESH COMPLEX

step 01 Apply 2-3 drops of Drip It straight onto your face or into your palm.

step 02 Massage onto face, neck & décolleté until fully absorbed.

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PATENTED TECHNOLOGY, TRENDING INGREDIENTS

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

2X FermentVital Complex™
  • FERMENTED RICE

    FERMENTED RICE

    Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

  • FERMENTED GINSENG

    FERMENTED GINSENG

    Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

  • FERMENTED ADLAY

    FERMENTED ADLAY

    Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

  • FERMENTED POTATO

    FERMENTED POTATO

    Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

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our pov.

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL

Celebrating unique qualities and embracing authenticity over fitting in

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.

An inviting, safe space for inspiration experimentation and honest conversations.

EDUTAINMENT.BE A PRO AT HOME

EDUTAINMENT.BE A PRO AT HOME

Empowering you through education, bringing you joy through entertainment.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.

We develop our products through a 'tech' lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro

A NOTE FROM

A NOTE FROM

I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

We’re in this together!

OUR PURPOSE IS TO EMPOWER ALL PEOPLE TO FULLY INHABIT THEIR UNIQUE BEAUTY POINT OF VIEW BY CELEBRATING WHAT MAKES YOU, YOU.

WE DON'T JUST CONCEAL; WE HEAL

WE DON'T JUST CONCEAL; WE HEAL

With our multifunctional, high-performance

products, you can achieve instantly flawless

skin while enjoying long-term benefits.

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Frequently Asked Questions

A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.
Serums should be applied after cleansing and using an essence, but before moisturizing. This allows the serum’s active ingredients to penetrate deeply into your skin, where they can work most effectively.
Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.
Results vary by serum and skin type. Subtle improvements in texture or hydration may appear within a few days to a week, while noticeable changes like reduced wrinkles can take 4-6 weeks. With Drip It, expect immediate hydration and glow, along with long-term benefits.
Frequency: Typically, you can use serums once or twice a day — in the morning and at night. Hydrating serums, such as Drip it is safe to use morning & night everyday.

COMPLETE THE FULL SKIN PREP ROUTINE

WHIP IT

WHIP IT

HYDRATING WHIPPED CREAM elasticity boosting barrier support - smoother skin

AMPIT

AMPIT

AMPLIFYING LIP AMPOULE restoring line filling lip repair

GLAZE IT

GLAZE IT

GLAZEY TACK PRIMER skin adhering glazing blurring primer

DRENCH IT

DRENCH IT

SOOTHING PRIMING MILK deeply hydrates rebalances skin improvesskins texture

DRIP IT

DRIP IT

NOURISHING GLOW SERUM intense hydration brightening smoothing

SHRUNK IT

SHRUNK IT

MINIS: DRENCH IT + DRIP IT + GLAZE IT +WHIP IT + FULL- SIZE:AMP IT hydrating travel-friendly giftable

DEW IT

DEW IT

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Customer Reviews

Read the reviews:

"This product adds shine and protection I need to my face.I love putting it on and then using the POV fan to dry it before adding the next treatment. Drip it gives glass skin!"

M
Melanie D.
Verified Buyer

"Love this product! As a makeup artist and esthetician, the formula is amazing! I've noticed a difference in my skin from using it, and makeup goes on so smooth with it as well! Definitely will continue to repurchase!"

T
Tori A.
Verified Buyer

"'ve already repurchased this 3 times! My favorite part is the cooling sensation on my skin. My cheeks are always on fire -so applying this and then using a fan is chefs kiss* such a great way to start my day! "

J
Janelle J.
Verified Buyer