POV
POV
Free shipping over 2 items---10% off for 2 ilems---15% off 3 items
First-Time Buyer — No Subscription Required, Enjoy All Benefits!
DRENCH IT

DRENCH IT

$31.50$34.00-7%

Description

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

BUNDLE & SAVE
Estimated delivery: 3-7 business days
Free shipping on orders over $50
Price
$31.50
Fermented rice water, niacinamide, peptides, resveratrol, squalane, adenosine.
Dispense into your palms and gently press onto freshly cleansed skin. Apply multiple layers for additional hydration as desired. Pat any excess formula firmly onto skin for further absorption. Wait 30 seconds before applying your serum.
100% of subjects in a third-party clinical study saw an improvement in skin hydration immediately.* 83% showed improved skin firmness± Refines skin texture Skin rebalancing with a healthy, glassy glow Max vibrancy & skin clarity Formulated with our BioPeptide complex for skin elasticity enhancement, revitalization & improved moisture balance in the skin Tones and primes skin for makeup application Suitable for sensitive skin. Tested on a wide range of skin types, tones, ages & concerns. Formulated to help & enhance the beauty in everybody’s skin! Dermatologist Tested Drench It significantly improved skin barrier function, reducing trans-epidermal water loss (TEWL) by 31%** **Provides temporary repair to skin’s moisture barrier function in 30 minutes based on third-party instrumental transepidermal water loss test of 32 subjects. *Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study. **Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects. ± Based on instrumental measurement of skin firmness from baseline using a cutometer in a clinical study of 30 women after 2 weeks of use 1x a day.
The Bio-Perfecting Complex: Twice-Fermented Radiance & Peptide-Smooth Elasticity.

The Bio-Perfecting Complex: Twice-Fermented Radiance & Peptide-Smooth Elasticity.

Infused with our patented 2X FermentVital Complex™ Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. BioPeptide Complex Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.

IT'S THE INSIDE THAT COUNTS

2X FERMENTVITAL COMPLEXTM

2X FERMENTVITAL COMPLEXTM

A potent blend of Korean inspired ingredients with a two- step fermentation process that helps moisturize, brighten and clarify skin

FERMENTED RICE WATER

FERMENTED RICE WATER

Encourages droplets to saturate onto the skin for a hydrated, glassy & even skin tone appearance with up to 60% Fermented Rice Water.

SQUALANE

SQUALANE

An emollient that helps create a protective layer on skin to to help prevent moisture loss.

BIOPEPTIDE COMPLEX

BIOPEPTIDE COMPLEX

mproves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth

View all ingredients

Saccharomyces/rice ferment filtrate, water (aqua/eau), glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea (olive) fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan
THE PROOF IS IN THE PREP

THE PROOF IS IN THE PREP

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.**Based on instrumental measurement of skin firmness from baseline using a cutometer in 
a clinical study of 30 women after 2 weeks of use 1x a day.

WHERE IT FITS IN YOUR ROUTINE

DRENCH IT

DRENCH IT

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

DRIP IT

DRIP IT

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up
to 12 hours.

WHIP IT

WHIP IT

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

2 STEPS TO A FRESH COMPLEX

2 STEPS TO A FRESH COMPLEX

step 01 Cleanse your face thoroughly and allow it to dry completely—this ensures your skin is fully prepped for maximum absorption.

step 02 Apply a few drops to your fingertips and gently press into the skin, leaving you with an even, radiant glow.

Buy Now

PATENTED TECHNOLOGY TRENDING INGREDIENTS

2X FermentVital Complex TM

A potent blend of Korean inspired ingredients with a unique two-step fermentation process that intensely hydrates, brightens and soothes, creating a translucently clear, radiant skin.

2X FermentVital Complex TM
  • FERMENTED RICE

    FERMENTED RICE

    Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

  • FERMENTED GINSENG

    FERMENTED GINSENG

    Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

  • FERMENTED ADLAY

    FERMENTED ADLAY

    Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

  • FERMENTED POTATO

    FERMENTED POTATO

    Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Hero banner

our pov.

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL

Celebrating unique qualities and embracing authenticity over fitting in

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.

An inviting, safe space for inspiration experimentation and honest conversations.

EDUTAINMENT.BE A PRO AT HOME

EDUTAINMENT.BE A PRO AT HOME

Empowering you through education, bringing you joy through entertainment.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.

We develop our products through a 'tech' lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro

A NOTE FROM

A NOTE FROM

I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

We’re in this together!

OUR PURPOSE IS TO EMPOWER ALL PEOPLE TO FULLY INHABIT THEIR UNIQUE BEAUTY POINT OF VIEW BY CELEBRATING WHAT MAKES YOU, YOU.

WE DON'T JUST CONCEAL; WE HEAL

WE DON'T JUST CONCEAL; WE HEAL

With our multifunctional, high-performance

products, you can achieve instantly flawless

skin while enjoying long-term benefits.

Buy Now

Frequently Asked Questions

In skincare, an essence is a lightweight, watery product used after cleansing and toning to hydrate, balance, and enhance absorption of other treatments. Popular in Korean skincare, it improves skin texture, tone, and overall health.

What it does:

Hydrates: Adds moisture for plumper, refreshed skin.Boosts absorption: Preps skin for better absorption of serums and creams.

Improves texture: Helps smooth and even out skin over time.

Adds glow: Some essences, like Drench it, are formulated with ingredients that help brighten the complexion for a healthy glow.

After cleansing and toning, apply a few drops of essence to your hands or a cotton pad and gently press or pat it into your skin. You can also pat it iwth your palms to help the skin absorb the product more deeply. Follow with serums, moisturizers, and sunscreen in the morning, and repeat in the evening (without SPF).
Essences provide an extra layer of hydration and help the skin absorb moisturizer more effectively. For added benefits like brightening or anti-aging, they’re a great addition to your routine.
A toner removes impurities, balances pH, and preps the skin after cleansing. An essence, applied after toning, delivers concentrated active ingredients like hydration or brightening and enhances absorption of serums and moisturizers.
You can use an essence twice daily (morning and night), but if you have sensitive skin or are new to it, start with once a day or a few times a week to see how your skin responds.

COMPLETE THE FULL SKIN PREP ROUTINE

WHIP IT

WHIP IT

HYDRATING WHIPPED CREAM elasticity boosting barrier support - smoother skin

AMPIT

AMPIT

AMPLIFYING LIP AMPOULE restoring line filling lip repair

GLAZE IT

GLAZE IT

GLAZEY TACK PRIMER skin adhering glazing blurring primer

DRENCH IT

DRENCH IT

SOOTHING PRIMING MILK deeply hydrates rebalances skin improvesskins texture

DRIP IT

DRIP IT

NOURISHING GLOW SERUM intense hydration brightening smoothing

SHRUNK IT

SHRUNK IT

MINIS: DRENCH IT + DRIP IT + GLAZE IT +WHIP IT + FULL- SIZE:AMP IT hydrating travel-friendly giftable

DEW IT

DEW IT

Pair text with an image/video to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

Customer Reviews

Read the reviews:

"I'm so impressed with the whole line! Drench is a lightweight powerhouse of hydration for the skinl You feel the hydration immediately upon applying it!"

S
Susan N.
Verified Buyer

"absolutely love the way Drench It, Drip, and Whip It make my face glisten. My makeup always looks better after using the POV products on my skin."

M
Melinda
Verified Buyer

"In my 40+ years of life I had never used a priming milk and am pleasantly surprised by how nice it makes my face feel. I am really loving it so far"

J
Jessica Z
Verified Buyer