POV
POV
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our next gen concepf

Designed for makeup, packed with skincare benefits. Flawless application meets real results.

COMPLETE THE FULL SKIN PREP ROUTINE

WHIP IT

WHIP IT

HYDRATING WHIPPED CREAM elasticity boosting barrier support - smoother skin

AMPIT

AMPIT

AMPLIFYING LIP AMPOULE restoring line filling lip repair

GLAZE IT

GLAZE IT

GLAZEY TACK PRIMER skin adhering glazing blurring primer

DRENCH IT

DRENCH IT

SOOTHING PRIMING MILK deeply hydrates rebalances skin improvesskins texture

DRIP IT

DRIP IT

NOURISHING GLOW SERUM intense hydration brightening smoothing

SHRUNK IT

SHRUNK IT

MINIS: DRENCH IT + DRIP IT + GLAZE IT +WHIP IT + FULL- SIZE:AMP IT hydrating travel-friendly giftable

DEW IT

DEW IT

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'Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

*Provides temporary repair to skin's moisture barrier function in 30 minutes based on third -party instrumental transepidermal water loss test of 32 subjects

*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.

PATENTED TECHNOLOGY, TRENDING INGREDIENTS

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

2X FermentVital Complex™
  • FERMENTED RICE

    FERMENTED RICE

    Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

  • FERMENTED GINSENG

    FERMENTED GINSENG

    Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

  • FERMENTED ADLAY

    FERMENTED ADLAY

    Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

  • FERMENTED POTATO

    FERMENTED POTATO

    Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

DRIP IT

DRIP IT

Infused with our patented 2X FermentVital ComplexTM Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. This high-performance serum delivers a dose of hydration featuring high-tech skincare ingredients that nourish and strengthen the skin's barrier. Infused with our MegaMirrored Molecular Complex TM comprised of Panthenol, Niacinamide & HA's enhances skin vibrancy and amplifies natural glow. Perfectly preps your skin for makeup, delivering a lit-from-within finish.
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WHIP IT

WHIP IT

Infused with our patented 2X FermentVital Complex TM Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. An innovative whipped, fluffy texture, with a glassy glow finish, that transforms the skin with deep hydration. This rich formulation helps the skin retain moisture by creating a hugging effect on the outer most layer. BarrierBolster Technology TM supports the skin barrier, hydrating deeply providing a brightening glow on skin. This technology also helps withglow on skin. This technology also helps withmoisture retention, providing long term hydration so skin feels soothed & looks plumped for overall better skin health.
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AMPIT

AMPIT

Our restorative lip treatment with Elastin Glow Technology TM has argan oil, Hyaluronic Filling Spheres and an Omega 6 Ceramide complex giving lips a serious dose of lip smoothing hydration.
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GLAZE IT

GLAZE IT

Hydration meets makeup priming alchemy. This hydrating formula creates a moisturized, healthy glowing canvas so makeup applies more smoothly & evenly while also preventing makeup meltdowns. This blurring sensorial formula is infused with moisturizing ingredients to smooth & hydrate the skin. Our Gripping Glaze TM Technology creates glassy skin perfecting adherence & long lasting glowing skin that stays moisturized under makeup.
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DRENCH IT

DRENCH IT

Infused with our patented 2X FermentVital Complex TM Technology, a potent blend of Korean inspired ingredients with a two-step fermentation process, that intensely moisturizes, brightens & evens skin-tone. BioPeptide Complex Improves skin's moisture balance for more elastic and smoother looking skin. Complexion looks hydrated, bouncy & smooth.
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DEW IT

DEW IT

You won't regret investing in the full regimen-your skin will thank you! Dew It offers the complete set, carefully crafted to deliver the ultimate hydration and glow. Like building blocks, each layer works synergistically, adding its own unique benefit to give you the radiant skin you've always dreamed of.
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SHRUNK IT

SHRUNK IT

Designed for travel, trials, or everyday convenience, the mini kit delivers the same nourishing, hydrating and glow-boosting benefits as the full-size set - minus the bulk.

Wherever you are - from your bathroom to the skies - your skin stays radiant, hydrated, and ready to glow.

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OUR PURPOSE IS TO EMPOWER ALL PEOPLE TO FULLY INHABIT THEIR UNIQUE BEAUTY POINT OF VIEW BY CELEBRATING WHAT MAKES YOU, YOU.

A NOTE FROM

A NOTE FROM

I’ve gotta tell you, I’ve tried everything—like, literally thousands of products. After testing so much, I finally figured out what actually works—and what doesn’t. There were so many gaps in the beauty world that I kept thinking, “Why doesn’t this exist already?” So, I decided to create it myself.

I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.

We’re in this together!

our pov.

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL

Celebrating unique qualities and embracing authenticity over fitting in

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.

An inviting, safe space for inspiration experimentation and honest conversations.

EDUTAINMENT.BE A PRO AT HOME

EDUTAINMENT.BE A PRO AT HOME

Empowering you through education, bringing you joy through entertainment.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.

We develop our products through a 'tech' lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro

the foundation of beautiful makeup is consistent skin prep