our next gen concepf
Designed for makeup, packed with skincare benefits. Flawless application meets real results.
COMPLETE THE FULL SKIN PREP ROUTINE






SHRUNK IT
MINIS: DRENCH IT + DRIP IT + GLAZE IT +WHIP IT + FULL- SIZE:AMP IT hydrating travel-friendly giftable

DEW IT
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*Provides temporary repair to skin's moisture barrier function in 30 minutes based on third -party instrumental transepidermal water loss test of 32 subjects
*** Skin barrier function was measured by assessing the reduction in transepidermal water loss compared to an untreated control in a clinical study of 32 subjects.
PATENTED TECHNOLOGY, TRENDING INGREDIENTS
2X FermentVital Complex™
A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.
FERMENTED RICE
Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.
FERMENTED GINSENG
Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

FERMENTED ADLAY
Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.
FERMENTED POTATO
Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.
FERMENTED RICE
Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.
FERMENTED GINSENG
Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.
FERMENTED ADLAY
Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.
FERMENTED POTATO
Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

DRIP IT

WHIP IT

AMPIT

GLAZE IT

DRENCH IT

DEW IT

SHRUNK IT
Wherever you are - from your bathroom to the skies - your skin stays radiant, hydrated, and ready to glow.
OUR PURPOSE IS TO EMPOWER ALL PEOPLE TO FULLY INHABIT THEIR UNIQUE BEAUTY POINT OF VIEW BY CELEBRATING WHAT MAKES YOU, YOU.

A NOTE FROM
I’m self-taught when it comes to makeup, and trust me, if I can learn it, so can you! That’s why I’m so passionate about making makeup easy, fun, and accessible for everyone. I want to show you how to get glowing skin, while making sure your skin stays healthy and happy for the long haul.
We’re in this together!
our pov.

ICONIC INDIVIDUALITY.AUTHENTICITY OVER APPROVAL
Celebrating unique qualities and embracing authenticity over fitting in

INCLUSIVE COMMUNITY.FEARLESS VULNERABILITY.
An inviting, safe space for inspiration experimentation and honest conversations.

EDUTAINMENT.BE A PRO AT HOME
Empowering you through education, bringing you joy through entertainment.

PROPRIETARY TECH.WITH MAKEUP ARTISTRY TECHCNIQUED.
We develop our products through a 'tech' lens for max efficacy. Paired with irresistible textures for an unmatched experience. The combination preps your skin like a pro